Postgraduate Diploma Research papers >
Information Management >

Please use this identifier to cite or link to this item:

Title: Critical Success Factors Lead to Competitive Advantage for Supermarket Chains in Sri Lanka
Authors: Gunasekera, P.V.G.P.N.
De Silva, Y.G.D.
Gunawardane, B.D.
Gunawardane, M.M.D. De S.
Keywords: Critical success factors
Competitive advantage
Super market
Urban regions
Threshold capabilities
Issue Date: 12-Jul-2013
Series/Report no.: PG/IM/;0031
Abstract: Identifying and appropriately addressing the Critical Success Factors (CSFs) that prevail in an industry is essential to gaining and maintaining competitive advantage. Supermarkets in Sri Lanka are currently competing head-to-head; hence the importance of accurately identifying the Critical Success Factors of the industry and the relevance of each to achieving competitive advantage. This investigation collected observations involving 30 supermarkets sited in four major urban areas from among three leading chains in the country. Customer surveys involving 340 respondents assisted in identification of the factors they most valued in a supermarket. Furthermore, twelve supermarket managers were interviewed to determine their conception of the factors that customers valued. The reasoning is; the higher the degree of congruence between the managers’ and customers’ ideas relating to factors of value, the higher the competitive advantage. The most valued critical success factors were quality, range, price, location and environment. Thus, the supermarket chains assessed; Supermarket A, Supermarket B and Supermarket C are seen to achieve a competitive edge through addressing such critical success factors.
Description: VOL.1,January 2012
Appears in Collections:Information Management

Files in This Item:

File Description SizeFormat
View Statistics

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.


Valid XHTML 1.0! DSpace Software Copyright © 2002-2010  Duraspace - Feedback