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|Title: ||Critical Success Factors Lead to Competitive Advantage for Supermarket Chains in Sri Lanka|
|Authors: ||Gunasekera, P.V.G.P.N.|
De Silva, Y.G.D.
Gunawardane, M.M.D. De S.
|Keywords: ||Critical success factors|
|Issue Date: ||12-Jul-2013|
|Series/Report no.: ||PG/IM/;0031|
|Abstract: ||Identifying and appropriately addressing the Critical Success Factors (CSFs) that prevail in an industry is essential to gaining and maintaining competitive advantage. Supermarkets in Sri Lanka are currently competing head-to-head; hence the importance of accurately identifying the Critical Success Factors of the industry and the relevance of each to achieving competitive advantage. This investigation collected observations involving 30 supermarkets sited in four major urban areas from among three leading chains in the country. Customer surveys involving 340 respondents assisted in identification of the factors they most valued in a supermarket. Furthermore, twelve supermarket managers were interviewed to determine their conception of the factors that customers valued. The reasoning is; the higher the degree of congruence between the managers’ and customers’ ideas relating to factors of value, the higher the competitive advantage. The most valued critical success factors were quality, range, price, location and environment. Thus, the supermarket chains assessed; Supermarket A, Supermarket B and Supermarket C are seen to achieve a competitive edge through addressing such critical success factors.|
|Description: ||VOL.1,January 2012|
|Appears in Collections:||Information Management|
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